Ilocos Norte steps up drive for cleaner, greener province in time for Holy WeekApr 17, 2019
In time for Holy Week, the Provincial Government of Ilocos Norte (PGIN) is strengthening the campaign for a cleaner and greener province by embarking on a massive clean-up of key tourist destinations as part of the Provincial Tourism Ambassador Program.
The clean-up drive aims to maintain the cleanliness of the province's coastlines, water systems, rivers, and waterfalls through the concerted efforts of tourism ambassadors and tourism officers of cities and municipalities.
Over 300 tourism ambassadors and participants from local government units (LGUs) carried out a series of activities in preparation for the Holy Week.
Administered bi-annually by the Ilocos Norte Tourism Office (INTO), the Tourism Ambassador Program is an inclusive employment program that provides opportunities for the youth and senior citizens to augment the manpower in the tourism sector during peak seasons such as Lent, Christmas, and summer.
According to Mr. Aian B. Raquel, provincial tourism officer, the group will conduct again a simultaneous clean-up on April 22 to coincide with the Earth Day celebration, and in support of the global movement in protecting and preserving the environment.
Prior to deployment, the tourism ambassadors went through an orientation activity on the importance of proper waste management, and the contribution of the youth in environmental protection.
Ilocos Norte expects a further rise in tourist influx this year, since travelers flock to the Saint John the Baptist Parish of Badoc which was declared as Minor Basilica last February 5, thereby strengthening faith tourism in the province.
Compared to 2017 figures, the province hit more than three million day visitors in 2018, registering a 33.91% increase in tourist arrivals.