Ilocos Norte brings local SMEs to Cagayan, sustains Quezon City P2C Bazaar

Jul 13, 2018 ...

The Provincial Government of Ilocos Norte (PGIN)  through the Small and Medium Enterprises (SME) Office brought local products to an open trade fair in Tuguegarao City, Cagayan, last June 24 to July 1 in response to a vegetable shortage in the said province.

The trade fair was part of the Aggao Nac Cagayan Festival and allowed the showcase and promotion of products coming from nearby provinces. In addition to answering Cagayan's vegetable shortage, it was an opportunity for Ilocos Norte enterprises to increase profit.

According to Mr. Edison Natividad, administrative officer IV at the SME office "the purpose of this project is to eradicate the middleman, to directly sell the product of our SMEs to consumers; so ibig sabihin, maalis yung middleman sa proseso kasi kung mayroong middleman, liliit yung profit o kita ng mga farmer o producer natin."

Agricultural produce, processed foods, and native accessories were among the Ilocano products marketed at the fair.

Janet Uganiza, also a staff of the SME Office, shared that, "with the help of the Provincial Government, we're able to send local products with PGIN providing marketing assistance and others needs in order to help our SMEs and promote local products and businesses."

With their successful participation in the Cagayan festival, the SME Office is looking forward to extending their ongoing project P2C or "Producer to Consumer" arrangement with the Quezon City Government and established the same in Tuguegarao City.

Ilocos Norte has been participating in regular P2C Bazaars in Quezon City, Metro Manila, since 2017, with the city and provincial government having a memorandum of agreement to continue the arrangement until 2019.

Natividad emphasized that such programs and partnerships initiated by the Governor Imee R. Marcos are a great help not only to SMEs' profit, but also for the development of business linkages.

by PGIN-CMO



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